Will Oleg make us watch commercials?

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As a near avid DVR user at this point, FOX, along with other major media companies are experimenting with new ways to get viewers involved with watching TV. Is it too little too late? Going to USC and living in Los Angeles has skewed my perception of how many people actually use DVR's and TiVo's when they're watching TV, but I'm wondering if these types of tactics would make any DVR convert slow down their commercial "zapping." For non-DVR users, which is by far the majority of the United States, perhaps Oleg will make users slow down and pay more attention to television advertisements.