All hail the iPhone.

Before its release date this Friday at 6:00 PM, the iPhone is creating more than its share of buzz in the industry.

"Apple Inc.'s iPhone is a ``beautiful and breakthrough'' mobile device that lives up to the hype.
That's the word from reviewers for the Wall Street Journal, New York Times and USA Today, who praised the software and design of Apple's melded mobile phone and iPod media player. The iPhone's strengths outweigh its spotty network service and price of as much as $600, they said."

Hype out the box.
More from Reuters after the jump.